Blog : adr

Happy New Year!!!

Happy New Year!!!

HAPPY NEW YEAR FROM LOOPTOWN!!!

We’re rocketing into 2017 with reckless abandon!

Within the past year, we’ve built relationships with studios, animators, directors, film makers, producers and so many others who have been in need of some good ol’ fashioned loopin’!

Our roster of loopers is solid and is continuously growing, with talent in the wings ready to play! We’re proud to share their diversity, improvisational skills, good ears for dubbing / voice matching and all-around-ADR abilities like friggin’ rock stars.

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What is Looping?

What is Looping?

So, what is looping exactly?

Looping is adding background voices and dialogue in movies, TV, video games, commercials and animation. It’s what you call Group ADR or Additional Dialogue Recording.

It’s required when the original vocal audio needs to be fixed or vocal audio needs to be added, be it dialogue (dubbing), efforts (sounds of fighting, kissing, heavy breathing, for example), walla (crowd sounds, etc), and much much more. ADR is also useful when a character’s intent needs to be changed. A looper can change the emotion behind a character simply by changing the words or phrasing originally recorded.

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